28Dec

Why Your Law Firm Should Be Mobile Friendly & Responsive?

Brightbridge_admin Law Firm Marketing 2161

The world is changing day by day rapidly. There are plenty of new technologies emerged and robust innovations found to serve mankind. This era is marked as “digital” and every soul on the planet has a “smartphone”.

In 2018, the mobile website traffic worldwide has reached 52.2%. Mobile internet accounts for half of all global web pages served. Due to the strong growth of the smartphone market, people can share and access information on the go.

Decidedly, there is a steady future for mobile internet trend, and it has been estimated that the global mobile data traffic is projected to skyrocket sevenfold between 2016 and 2021.

Global mobile data traffic from 2017 to 2022 (in exabytes per month)

Source: Statista

The above picture is a piece of mounting evidence that shows the power of mobile technology and any business ignoring mobile, can’t survive for the future. If you are keen to know about the mobile-friendly website for your law firm, then this article might be of your interest.

What is a mobile-friendly website and why should you have one?

To simply put, A mobile-friendly website is a site that fits in every device such as the desktop, laptop, and tablet. A responsive website means it is easy to load and quick to navigate. No pinching or horizontal scrolling is required for a mobile-friendly website.

If you are keen to know whether your website is responsive or not according to the Google standards. Google’s Mobile-Friendly Test is an easy way to check for your website responsiveness.

Just paste the URL of your website and run test and google will show whether your website is mobile-friendly or not.

If your website is not mobile-friendly you would be missing a huge number of audience as people use smartphones to Google search. Moreover, a website which is not responsive is difficult to navigate and your audience cannot find what they are looking for. As a legal professional, it is imperative to optimize your website for mobile use and here is why your website should be mobile-friendly.

Mobile-friendly website improves the User Experience(UX):

User experience is the overall appearance and usability of a website. A great user experience defines the human-computer interaction. User experience includes a mobile-friendly website, quality contents, structured data, and minimal page loading speed. A mobile-friendly website is very essential for the user experience and search engine rankings. If your law firm’s website is not compatible with every device, it will wreck the way how your clients perceive your business.

Mobile-friendly website reduces the bounce rate:

Bounce rate represents the percentage of visitors who enter a particular website and leave. If your website is not responsive then the bounce rate will be higher than that of the responsive sites. A bad bounce rate means your website is not user-friendly and the visitors can’t spend quality time on your website. High bounce rate implies that the website is not attracting visitors. To have a less bounce rate your law firm’s website should be mobile-friendly and responsive. Here is how you calculate the bounce rate:

Bounce rate = Total number of one-page visit / Total number of entries to a website

Mobile-friendly website increases search engine rankings:

Search engine optimization(SEO) is mandatory for any website to excel. Google has updated its algorithm with so-called “mobile-first” index. Initially, Google crawled your web pages as a desktop user and now it will crawl as a mobile user. Therefore any website which is not mobile optimized will not get better rankings. You have to make sure your layout and contents of your website fit any size screen. In order to get ranked in search engine result pages, its high-time to concentrate on your law firm’s website mobile version.

Bottomline-“If you are not on the mobile, you are invisible”

Mobile-friendly websites offer better customer experience. A responsive website enhances your brand and your website looks great in spite of whatever devices used. By doing so, you get an effective online presence which will bring you more clients. Do you want to optimize your website? We design custom mobile-friendly websites and marketing strategies for lawyers and their firms.