Impact Of Social Media On E-Commerce

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According to the present scenario, people spend most of the time on social media. It is one of the best platforms to market a business online. As there are a lot of engagements in this, it paves way for enormous new opportunities to grow a business. Social media marketing enhances the growth of the online business to a great extent. This article outlines the impact of social media in the e-commerce sector.

Before we dive into the impact of social media, here is a glimpse of number of social media users worldwide from 2010 to 2021 (in billions)

This graph shows the number of social media users worldwide from 2010 to 2021. It is estimated that there will be around 2.77 billion social media users around the globe in 2019.

How does social media impact online business?

Marketing in social media drives huge traffic to your e-commerce site. Few points have to be considered before starting the campaigns, which are as follows:

Customer research

A detailed research has to be done to know the potential customers and the ways to acquire them and engage them in viewing the products online.

Impressive content

After a detailed research, a right content has to be prepared to showcase your online store on social media. The content can be posted in the form of blogs, posts, etc. The content plays the major role in driving people towards you.


Social media is a platform wherein a lot of networking among people takes place. As a lot of networking takes place in social networks, people tend to believe and buy a product which has got numerous positive reviews. As a result of which, reviewing has to be keenly monitored.


Customers need to be continuously engaged in order to make them buy a product. Engagements can be done through campaigns, reviewing the comments, interacting with the followers, etc.

Paid ads

Paid advertisements is another method in which the customer is often reminded of the product which would eventually make them search for it and buy it through the reviews.

People often believe in WORD-OF-MOUTH and social media enhances it through options like comments, likes, and shares.

Wonder which social platform has the most sales traffic to e-commerce sector? The great social media giant Facebook dominates as a source of social traffic and sales for online stores. Overall 85% of all orders from social media came from Facebook.

Henceforth in order to grow your e-commerce store, social media marketing is the best method to influence and drive a large population. Need social media marketing for your business? Contact us now for results-driven social media marketing.