4 Essential Instagram Analytics Tools for Your Business

Brightbridge_admin Digital Marketing,Instagram Marketing,Social Media Marketing 3525

Everyone is on Instagram nowadays – ok, almost everyone has an Instagram account and spends hours and hours watching/liking photos/videos. Probably, some users of this social network are already your clients. Others may become close to your business in one way or another. By analyzing Instagram data, you can convert it into real profit. To do so, you can use one of the following tools for Instagram account analytics.

Information from these tools can help a big variety of Instagram accounts – from pages of popular brands and prominent influencers to small local entrepreneurs and ambitious personalities. Before delving into how to get Instagram analytics online, let’s take a look at what kind of data you can receive and what you can understand on its base.


This service provides companies with a big range of data from Instagram and Facebook accounts. It’s an advanced solution for how to see Instagram analytics – you will get information about impressions of your posts, the evolution of your followers base, the engagement rate for posts and stories, etc. The development team advises on how to use Instagram analytics on their blog.

Iconosquare offers a 14-day trial period for new users. Then you should choose a subscription:

  • Pro – 29€ ($32.5), for marketers and small companies with three social profiles and two team members;
  • Advanced – 59€ ($66), for marketing teams and big companies with five profiles and three team members.
  • Agency – with no specified price but with all the features unlocked and ten social accounts allowed.

Check out more info on the official site pro.iconosquare.com.


This service positions itself as a tool for influencer campaigns and answers on how to access Instagram analytics of others’ accounts, so you will know with whom to cooperate. HypeAuditor also helps to track influencers and track the campaigns’ performance.

The service has a free version of Instagram followers analytics for one linked account. You also can choose a subscription:

  • Starter – $299 per month, 30 reports included;
  • Pro – with no specified price, all the features unlocked, and an individual number of reports available.

Check out more info on the official site hypeauditor.com.

Insights on Instagram

It’s an internal tool of Instagram, and it provides business accounts with all the basic analytics. So, if you were asking yourself – does Instagram have analytics, now you know the answer. And the next question is – how to see insights on Instagram? If you have a standard account, you should switch to a business one through the settings menu. Then you will have access to data in three categories: activity, content, and audience.

It’s free to use Insights on Instagram, but this tool has a limitation – you will not see data from the period before changing the account type. External tools give more detailed analytics.

Check out more info on the official page Insights on Instagram.

Instagram Audit from Likigram

This service offers lots of powerful tools for both personal and business accounts. It’s not limited by Instagram and offers tools for Facebook, Twitter, Twitch, and YouTube accounts.

Instagram Audit is an easy-to-use tool that gives the basic data absolutely for free – probably, it’s the simplest answer on how to view Instagram analytics. You need to enter your Instagram name in the special field and you will get data on your followers, likes/comments ratio, and engagement rate. One of the most unique features here is getting a grade for your account, for example, A for Great Engagement Rate.

Check out more info on the official page of Instagram Audit.


Hopefully, this article answers the question of how to get stats on Instagram. Choose the best analytics tool for your goals and think on data from them carefully – success comes with the real steps taken on the base of this information.