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Author: Gifty Narkani

LinkedIn operates the world’s largest professional network on the Internet with more than 500 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. LinkedIn is the most popular business social networking for attorneys to market their law firm. If used strategically law firms attract and retain more clients through LinkedIn. Explore the article to know how to use LinkedIn...

Twitter is one of the popular social media networks with 328 million monthly active users. This network enables its users to post short 140 character messages called “tweets.” Twitter aims to provide everyone the power to create and share ideas and information instantly, without barriers. It has 82% active users on mobile, following breaking news and commentary about everything on the planet. If you lack the presence on Twitter, you will loose the potential that Twitter...

Facebook the great social media giant is the most popular network used by people worldwide with 2 billion users. Gone are the days of traditional marketing and businesses invest most on digital marketing especially on social media marketing. Many professional marketers choose Facebook to bolster their brands. Latest statistics reveal that  India has overtaken the US to become Facebook's largest country audience with a total 241 million active users, compared to 240 million in the US....

Videos are one of the potent advertising tools on the internet. They are more creative, entertaining and eye-catching for the audience to ponder over your products and services. Undoubtedly, video marketing should be your priority when promoting your services. This 'ultimate marketing tool' is essential for any marketer to ignite emotions and engagements. Videos not only improve your online presence but generates new clients and more conversions. This article highlights the uses of videos and is...

Marketing your law firm can be a daunting task. Due to the internet penetration, the way of doing business and marketing your business has been drastically changed. No wonder this change impacts the law firm too. When someone is looking for a lawyer, they are most likely to search online these days. Forecast says that the number of internet users in India would cross 450 million by the end of this year. Decidedly, it is significant...

Today, there is a surge in the mobile internet penetration and people tend to perform searches in Google from a mobile device. Though the ranking system is based on the desktop version of a page's content to evaluate, this may cause an issue if the mobile page has less content. As Google algorithm is not evaluating the actual page that is seen by a mobile searcher. Therefore Google started experimenting the so called - "mobile-first index"....

Creating compelling blogs to attract the eyes of your audience can be a tougher game. Crafting an impeccable blog takes time and earnest efforts. Once you have done with that and landed up with a great blog, there starts another task- Traffic! It is one of the essential lifelines for any blogger to survive online. Driving traffic to your blog ain't an easy job. The layout, structure, and formatting are considered imperative for a blog to drive...

Businesses across the globe strive hard to yield maximum ROI. People implement distinct strategies and consistently work to attain this profitability ratio. Do you wonder which marketing campaign to choose to get an excellent return on investment? Which digital channel tend to produce highest ROI? The answer is here, get to know the four digital channel that offers the best ROI with systematic planning and proper execution. Social Media Marketing Social media marketing is one of the...

Facebook groups are an excellent platform to promote and share your ideas, interests, topics and even videos.  It is a great forum to discuss on a matter pertaining to your business, current happenings and much more. so, you get a chance to communicate with different kinds of people from different communities and industries. You can ask a question and get valuable solutions from the expertise masterminds of the group. Hence Facebook groups are the fast, efficient,...

GST commonly known as Goods and Services Tax has been on the stage from 1st July 2017. GST is a single tax structured for uniformity of tax rates.  It was proposed as The Constitution (One Hundred and First Amendment) Act 2017, following the passage of Constitution 122nd Amendment Bill. Before diving into the purpose of the article let's know few pieces of information about it. The GST has been divided into two categories, that is the...