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Author: Gifty Narkani

GST commonly known as Goods and Services Tax has been on the stage from 1st July 2017. GST is a single tax structured for uniformity of tax rates.  It was proposed as The Constitution (One Hundred and First Amendment) Act 2017, following the passage of Constitution 122nd Amendment Bill. Before diving into the purpose of the article let's know few pieces of information about it. The GST has been divided into two categories, that is the...

We live in a digital era. Businesses across the globe are in a serious struggle to place themselves first in the hyper- competitive market. Entrepreneurs are in a steady innovation path to discover new strategies to yield the best results. Here comes the question- Are your strategies unique and effective to catch your target audience? Are you making use of the right resources to make your digital campaign a successful one? Below are the strategies to...

Facebook has grown an amazing user base for online advertising. Facebook ads let organisations and associations interface with the general population who are destined to be occupied with their products and services. So unless you're offering a standout amongst the most niche products available, there is a decent possibility that your target audience has a nearness on the website. It will astound you with something you didn't know and that may change your vital approach. Get to...

Marketing is all about connecting with your target audience at the right time. As an entrepreneur or marketer, it's essential to implement effective marketing strategies to establish your business without affecting your budget. To begin a cost-effective marketing strategy, you should know about the free marketing tools available on the internet. These tools serve as the best platform to connect with your target audience. Here are the 5 free marketing tools for your business where you...

Live video is a bridge to keep up a two-route connection with your audience, something you can't attain with reading a script. A video is a significant part of digital marketing strategy. It is not exceptionally costly to deliver proficient film and disperse it. Live video to build your brand is turning into a powerful tool for brands to market themselves on the web and to grow their brand reach. A video is a perfect medium...

WORLD ANTI-TOBACCO DAY: 'World Anti-Tobacco Day' is observed around the world every year on May 31. The World No Tobacco Day is meant to encourage a 24-hour period of abstinence from all forms of tobacco consumption across the globe. This is not just a day to celebrate but it can help save thousands of lives and for this, we need to create awareness about how tobacco can ruin a person’s and their dear one’s life. In order to...

Business with Digital Marketing: Business with Digital marketing is creating an online presence for products and services, mainly on the internet using digital technologies. This enables business to connect with their potential customers through various digital channels such as Google search, social media, email, and websites. To be precise, we can say that business with digital marketing has surpassed traditional marketing. Entrepreneurs who were not aware of the power of digital marketing has now divided into the...

A "Digital Presence" is basically how your business appears on the web. At the point when individuals search for your business or organisation on the web, what do they discover? Do they see your site on Page 1? Can they discover your Facebook Page? What do online reviews say in regards to your business? The importance of Digital Presence of your business: Having a solid digital presence has never been so imperative for businesses as it is today....

In Digital Marketing, Marketers have attempted to quantify the measurements that matter for quite a while. Luckily, the web and headways in innovation have made promoting much more quantifiable than any other time in recent memory. Thus, digital marketers have turned out to be significantly more responsible for the achievement they drive. On the off chance that you are an advertiser today, your business relies on upon you following the right metrics. The problem identified: Most...

Content promoting is more than advertising, it is about demonstrating your clients your identity, instead of simply telling them.It has changed the way organisations connect with their clients. Since the rise of social media, brands now need to gear up more open with their clients in the event that they need loyalty and trust consequently. Making content that attracts target audience is a significant task. With the development and initiative of India, each town, and village in...